Excelsior & Outer Mission Neighborhood Strategy

Excelsior and Outer Mission Banner

Stakeholder Survey Results

The preliminary survey results from the stakeholder survey can be found here.

Get Updates

Subscribe to Updates


The Excelsior & Outer Mission Neighborhood Strategy (bounded by the I-280 on the north and west, McLaren Park on the East, and Daly City on the South), will develop a vision for improving and enhancing the Excelsior, Outer Mission, Mission Terrace, Crocker Amazon, and Cayuga neighborhoods. The Strategy will strive to maximize the benefits of ongoing and future projects, working toward making the area an even better place to live and visit. 

This neighborhood-level visioning process requires ongoing dialogue between City officials and community leaders, residents, students, service providers, property owners, and others to consider practical approaches to implement the necessary public improvements and investments.

Please join us and be a part of the conversation about your neighborhood's future.

Strategy Components

  • Existing Conditions – Understanding where the area is today.
  • Corridor Strategy – A vision for the look, feel, and life of the main corridors.
  • Neighborhood Strategy – A vision for the look, feel, and life of surrounding neighborhoods.

Get Involved!

The Excelsior & Outer Mission Neighborhood Strategy depends on you! Community participation is essential to help shape the goals, strategies, and overall vision to ensure a sustainable and high quality of life for the neighborhoods now and in the future. There are a number of ways to participate in this proactive and exploratory process:

  • Working Group – Join a group of neighborhood stakeholders for a series of four meetings.
  • Public Workshops – Provide feedback and ideas to define goals, priorities, and strategies for the neighborhood's future.
  • Neighborhood Surveys – Help identify the neighborhood's needs, priorities and preferences through a series of neighborhood surveys.
  • Focus Groups – In-depth conversations to tell City staff about your issues of concern.

Upcoming Events

Dates and times to be determined.

  • Stakeholder Outreach, Data Gathering; Working Group Formation – April 2017 - June 2017
  • Phase I: Main Corridors Strategy, Mission & Geneva – April 2017 - September 2017
  • Phase II: Neighborhoods Strategy – October 2017 - April 2018

About the Excelsior & Outer Mission Working Group

The Excelsior & Outer Mission Working Group (EOM WG) is a broad group of stakeholders providing feedback and insight to staff on the development of the Excelsior & Outer Mission Neighborhood Strategy. Working Group members have agreed to meet regularly throughout the development of the Neighborhood Strategy, allowing them to build mutual understanding and deep knowledge regarding complex planning, land use, transit, and economic development issues. They can provide consistent feedback and insight to staff and ensure the voice of the community is centered in the resulting Neighborhood Strategy. In addition to this body, staff will gain feedback and insight from the broader community through surveys, public meetings, and written comments.

The development of this strategy will occur in 2 phases. The first phase focuses on the Excelsior & Outer Mission Neighborhood Commercial District; the commercial district runs all of Mission Street, from Trumbull to Sickles, and parts of Geneva Avenue. The second phase focuses on the neighborhoods surrounding the Neighborhood Commercial District. When the second phase begins, additional community members will have an opportunity to join and lend their voice and expertise to the conversation.

If you have any questions about the Excelsior & Outer Mission Working Group, please contact:

Rachael A. Tanner

  • (415) 575-8730


    Excelsior & Outer Mission Working Group Members

    A more detailed roster can be found here.

    Aaron Goodman
    Adhi Nagraj
    Alan Leung
    Anton Jaber
    Allyson Ritger
    Barbara Fugate
    Charlie Sciammas
    Chuck Kong Sui
    Danielle Bennett
    David Hooper
    David Latterman

    Delia Fitzpatrick
    Estela Garcia
    Faye Lacanilao
    Jason Serafino-Agar
    Jeff Rocca
    Kabir Seth
    Katherine Taylor
    Lea Sabado
    Lisa Hartmayer
    Marco Montenegro
    Maribel Ramirez

    Mel Flores
    Nevada Lane
    Rena Macapagal
    Roberto Guerrero
    Sean Ingram & Andrea Ferruci
    Simonne Joseph Moreno
    Summer Koide
    Susan Lam
    Ulysses Rivas Canjura

    Excelsior & Outer Mission Working Group Meeting Schedule

    The dates, times, and locations of meetings will be posted here.

    * Meeting time and location subject to change. Please see agendas below for specific meeting information.

    2017, September 21 – 6:00 to 8:00 p.m.
    Tentative Location: Calvary Baptist Church
    2017, July 26 Meeting Agenda Minutes Workshop Report
    2017, July 11 and 12 Meeting Agenda Minutes Presentation


    Subgroups Meeting Schedule

    To allow for richer conversation, the large group has been divided into 4 subgroups.

    The meetings are as follows:

    Land Use & Housing

    • Tuesday September 12, 2017 – 6:00 to 8:00 p.m.
    • Calvary Baptist Church, 5655 Mission Street Rm 17, San Francisco, CA 94112

    Public Realm

    • Monday September 18, 2017 – 5:30 to 7:30 p.m.
    • Calvary Baptist Church, 5655 Mission Street, San Francisco, CA 94112


    • Wednesday September 13, 2017 – 5:00 to 7:00 p.m.
    • Calvary Baptist Church, 5655 Mission Street, San Francisco, CA 94112

    Corridor Business and Service Provider

    • Wednesday September 13, 2017 – 12 p.m. (noon) to 2:00 p.m. and 5:00 to 7:00 p.m.
    • Afternoon meeting location: Dark Horse Inn, 942 Geneva Ave, San Francisco, CA 94112
    • Evening meeting location: Calvary Baptist Church, 5655 Mission Street Rm 17, San Francisco, CA 94112

    Background Documents

    Provide your insight to the Project Team

    There are several ways to provide your insight related to the Excelsior and Outer Mission Neighborhood Strategy:

    1. Individuals can sign up to provide oral comments at the end of each working group session, including the sub-groups. Public comment is limited to the first 10 individuals to sign up. Each speaker is limited to 2 minutes and must be present when called. Public comment will commence once the formal agenda items have concluded.

    2. Written comments can be submitted

      Via mail to: Rachael A. Tanner
      San Francisco Planning Department
      1650 Mission Street, Suite 400
      San Francisco, CA 94103
      Via e-mail to: Rachael.Tanner@sfgov.org
      Via mail to: Jorge Rivas Jr.
      Office of Economic Workforce Development
      1 Dr. Carlton B. Goodlett PL. Rm# 448
      San Francisco, CA 94102
      Via e-mail to: jorge.rivas@sfgov.org
    3. You can call and speak to Rachael or Jorge by phone.
      Rachael A. Tanner (415)-575-8730
      Jorge Rivas, Jr. (415) 554-7613

    4. You can also set up a face-to-face appointment with Jorge or Rachael

    5. You can request a presentation from project staff at a meeting of your group or organization.

    Project Team

    The Excelsior & Outer Mission Neighborhood Strategy will be managed by the Planning Department and the Office of Economic and Workforce development with strong leadership from Supervisor Safaí. In addition, there will be a close partnership with other public agencies.

    Rachael Tanner, SF Planning

    Jorge Rivas, Jr., OEWD

    Suhagey "Suha" Sandoval, Supervisor Safaí's Office