Balboa Area Transportation Demand Management Plan

a collage of different modes of travel

Project Description

The Balboa Area Transportation Demand Management (TDM) Plan will recommend measures to better manage the current and future transportation needs of commuters, families, seniors, employees, visitors, and students of all ages, means, and schedules in the neighborhood.

Funded by the District 7 Neighborhood Transportation Improvement Program (NTIP) at the request of Supervisor Norman Yee’s office, this Plan was proposed as a response to community feedback gathered by the Balboa Park Station and Balboa Reservoir Community Advisory Committees (CAC), as well as public workshops in the neighborhood. Read more about the Plan and NTIP process here.

The TDM Plan will provide a compilation of short- and long-term recommendations for the City, City College, and the future Balboa site that allows for the most efficient use of limited transportation infrastructure while minimizing impacts on the Balboa Park community.  The Plan will advise on the best approach to implement these recommendations and identify traffic circulation needs for further study.

For example, recommendations may be incorporated into future agreements related to the Balboa Reservoir Public Site, environmental review of the City College Ocean Campus Plan, or a memorandum of understanding between the City of San Francisco and City College.*

*No details have been determined, for clarification purposes only.

Project Area

What is TDM?

Transportation Demand Management, or TDM, is a general term for policies, incentives and programs that help make the best use of limited roadway and transportation resources. By providing residents, employees, students, and visitors with safe and sustainable transportation options, TDM measures can reduce single-occupant vehicle (SOV) trips, reduce peak-hour congestion and enhance neighborhood livability. Measures can include:

  • Subsidized transit passes;
  • Bike share and/or car share;
  • Safe bicycle parking;
  • Market rate parking fees;
  • Wayfinding signage;
  • Last-mile shuttle service to and from transit hubs;
  • Real-time transportation information displays;
  • Land use planning that reduces the need for travel; and

Read more about TDM citywide with SF Planning and SFMTA

map of project area

The project area includes the City College of San Francisco Ocean Campus, the Balboa Reservoir site, and the three adjacent neighborhoods of Sunnyside, Westwood Park and Ingleside.

Why do we need a TDM Plan?

A number of improvements in the Balboa Park Plan Area are steadily enhancing transit access, SFMTA operations, BART access and pedestrian safety around Balboa Park station. In addition, upcoming streetscape improvements will make Ocean Avenue more pedestrian friendly and visually appealing. Yet, as the neighborhood grows, City College enrollment increases, and travel patterns change, there remains a need to better manage the transportation demand for City College and surrounding neighborhoods due to limited roadway, transit infrastructure, and financial resources.

The Balboa Area TDM Plan will be the first effort to understand and coordinate travel behavior unique to the Balboa Area, given the growing number of student and employees commuting to the neighborhood. As such, it will closely evaluate the need for roadway space on behalf of all users, various forms of transit, parking, safe and convenient walking, and biking and transit facilities. Finally, the TDM measures will consider future land use scenarios as the neighborhood grows, including on the Balboa Reservoir Public Site, CCSF Ocean Campus, and neighborhood corridors.

Resources and Links

Balboa Area TDM Presentations and Materials

TDM Examples

  • North Bayshore, Mountain View – example of area-wide Transportation Management Association
  • Genentech – example of major employer program
  • Santa Monica College – example of coordinated TDM Program at a community college
  • Pasadena CC – example of student transit pass at a community college
  • SFSU – example of TDM Program at a San Francisco educational institution
  • Fresno State University – example of car-oriented campus with transit passes and TDM measures

Related Projects and Pages


Jeremy Shaw
Project Manager and Planner
SF Planning Department
(415) 575-9135

Peter Costa
Nelson\Nygaard Consulting Associates